Noetic Consultants
Nancie McDonnell Ruder is the founder and CEO of Noetic Consultants, a Marketing and Leadership Consulting Firm. Prior to starting their own company, Nancie worked as a VP Account Director at Leo Burnett USA. Nancie holds an MBA in Marketing and Finance from the University of Chicago and a Bachelor of Science in International Relations with a minor in Spanish from Georgetown University.
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Noetic Consultants
Noetic is a Marketing and Leadership Consulting Firm providing consumer research, brand strategy, executive coaching, marketing process and corporate training expertise to BtoB and BtoC companies. We strengthen brands "from the inside out" - meaning, we accelerate growth by helping build internal marketing strength - so that external marketing efforts are focused and most effective. Our specialties include: · Qualitative and quantitative consumer research · Target definition · Branding, Re-branding, Positioning, Brand Architecture work · Marketing Skills training (live and virtual) · Marketing Strategy and Plans · Marketing Process · Marketing Leadership coaching Noetic is proudly female-owned and WBENC-certified as a diversity-owned business. We partner with many global brands as well as smaller companies, organizations and non-profits. Current and past clients include Nike, AT&T, Discovery Communications, Sony, General Motors, Georgetown University, Pernod Ricard, NPR, Bridgestone, Samsung, 7-Eleven, SC Johnson, Detroit Zoo, Wells Fargo, Denon, Baywa Renewable Energy, ADM, General Assembly, KinderCare, Mayo Clinic and the Walt Disney Company.