Noetic Consultants
Tanya Leyderman is an experienced marketing professional with a robust background in strategic marketing and education. Currently serving as a Senior Marketing Consultant at Noetic Consultants since April 2022, Tanya provides strategic marketing guidance to empower clients. In addition, Tanya has been an integral part of Western Governors University as a Marketing Evaluation Faculty member since June 2017, enhancing the student experience through curriculum development and course evaluation. Tanya also holds an adjunct professorship in marketing at the University of Maryland Global Campus. Previously, Tanya has held senior leadership roles, including Chief Marketing Officer at Transparency Invest and Closeline Settlements, and Vice President of Client Services at Match Marketing Group. Tanya possesses an MBA in Marketing from American University and a BA in Business Management from Clark University.
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Noetic Consultants
Noetic is a Marketing and Leadership Consulting Firm providing consumer research, brand strategy, executive coaching, marketing process and corporate training expertise to BtoB and BtoC companies. We strengthen brands "from the inside out" - meaning, we accelerate growth by helping build internal marketing strength - so that external marketing efforts are focused and most effective. Our specialties include: · Qualitative and quantitative consumer research · Target definition · Branding, Re-branding, Positioning, Brand Architecture work · Marketing Skills training (live and virtual) · Marketing Strategy and Plans · Marketing Process · Marketing Leadership coaching Noetic is proudly female-owned and WBENC-certified as a diversity-owned business. We partner with many global brands as well as smaller companies, organizations and non-profits. Current and past clients include Nike, AT&T, Discovery Communications, Sony, General Motors, Georgetown University, Pernod Ricard, NPR, Bridgestone, Samsung, 7-Eleven, SC Johnson, Detroit Zoo, Wells Fargo, Denon, Baywa Renewable Energy, ADM, General Assembly, KinderCare, Mayo Clinic and the Walt Disney Company.