Noi Sirius
Anna Fríða Gísladóttir is a seasoned marketing professional with extensive experience in various leadership roles within the marketing sector. Currently serving as the Marketing Director at Noi Sirius since September 2024, Anna previously held the same title at PLAY airlines from February 2022 to October 2024. Additional positions include Board Member at IMARK, Digital Marketing Manager at BIOEFFECT, and Chief Marketing Manager at Domino's, where Anna worked from July 2013 to July 2020. Anna began their marketing career at JOE & THE JUICE as a Marketing Specialist while studying at the University of Iceland, earning a Bachelor of Science in Marketing and International Business in 2014.
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Noi Sirius
In 1920 at the heart of one of the most isolated countries on earth, Iceland, a small confectionary company started operating from a basement in Reykjavik – Nói Síríus was born. Despite its humble beginnings, the never ending focus in producing the best products with the best possible ingredients turned Nói Síríus into the largest confectionary manufacturer in Iceland and absolute leader of almost all candy categories, growing to over 30% market share. Although we manufacture a diverse range of products, chocolate is our speciality: semi-sweet, bitter and milk chocolate in a variety of shapes and sizes, including our well-known chocolate gift boxes. Our confectionery range also includes Easter eggs, pastilles of varying flavours, chocolate wafers, chocolate-covered raisins, caramels, boiled sweets, soft jelly sweets, liquorice products and breath fresheners. In all, we produce and/or market over 260 different products. SHARING THE SECRET WITH THE WORLD Icelanders are often listed at the very top of the World Happiness Ranking, despite the harsh weather and never-ending winter nights. We like to think that Nói Síríus‘ delicious products have something to do with that. We believe the rest of the world can also benefit from the happiness and delight they can provide!