Hans Theuws

Hans Theuws has extensive work experience in various roles and industries. Hans started their career at Siemens as a Software Engineer from January 1990 to February 1991. Hans then joined Yokogawa Europe, where they worked as a Product Engineer and later as a Product Manager from 1991 to 1999. In 1999, they transitioned to Noldus Information Technology as a Product Manager, where they became responsible for the strategic and operational plans of the FaceReader software. Alongside this role, they also served as the Market Research Coordinator, overseeing market research activities and contributing to business plans. Since July 2021, Hans has held the position of Team Lead Market Research at Noldus Information Technology. In addition to their industry roles, they have also worked as an Author of marketing exams at NIMA, Nederlands Instituut voor Marketing starting from 2002.

Hans Theuws has a diverse education history. Hans holds a Bachelor of Engineering degree in Electric Engineering from Fontys University of Applied Sciences, which they completed from 1983 to 1988. In terms of marketing education, they have completed various courses and certifications. Hans obtained a Post-Master degree in Customer Experience Strategie & Organisatie from Beeckestijn Business School in 2021. Prior to that, they earned a NIMA B2 Customer Insight Management degree in Marketing from the same school in 2016 and 2017. In 2012, they completed the NIMA eMarketing-B course in Online Marketing from ICM opleidingen & trainingen. Earlier in their career, they achieved an NIMA Marketing-C degree in Marketing/Marketing Management, General from NCOI Opleidingen in 2007 and 2008, as well as an NIMA Business Marketing-B degree in Marketing from ISBW Opleiding & Training from 1998 to 2000. Additionally, they have obtained certifications in Rapporteren from LVE | Loo van Eck Communicatie in 2024 and in TMA Professional from TMA - Unieke talenten vinden en (ver)binden in 2022. Currently, they are pursuing learning Power BI through Leer Power BI.