Benoit Desroches Robidoux

Benoit Desroches Robidoux is a seasoned professional with extensive experience in eCommerce and digital marketing, currently serving as the Director of Marketplace at Nolk since September 2021. In this role, Benoit established and leads the Amazon Marketplace department, focusing on strategy development, execution, and optimization to enhance revenue growth and brand visibility. Previous positions include Amazon Marketplace Manager, Ecommerce Manager, and a Spécialiste en marketing numérique, where Benoit demonstrated expertise in campaign management, product listing optimization, and consumer engagement strategies. Having begun a career as an Amazon Expert in a startup environment, Benoit's foundational skills include product launch strategies, SEO optimization, and paid advertising management. Benoit holds a Bachelor of Business Administration in Marketing from École des sciences de la gestion (ESG UQAM), earned between 2014 and 2017.