Laura Craft

Laura Craft is an accomplished professional in market insights and research, currently serving as Insight Manager for the UK, Ireland, and Nordics at Nomad Foods since December 2019. Previous roles include Group Insights Manager for Europe at Nomad Foods and Senior Client Manager at AC Nielsen, where strategic partnership with Unilever UK was pivotal. Laura's expertise spans various positions at AC Nielsen and GfK, delivering comprehensive market analysis to major FMCG clients including Tiger Brands, Colgate Palmolive, and Unilever. With a strong educational background in Business and Market Research, Brand Leadership, and Communications Management, Laura has consistently demonstrated leadership in managing cross-country projects and providing actionable market strategies across multiple industries in Africa and Europe. Notable achievements include managing the global Vodafone Tracker project and developing market strategies for several international clients during a secondment at Philips.