Frederick Macfarlane Evans is a seasoned marketing professional with extensive experience in digital marketing and automation management. Currently serving as Marketing Automation Manager at Nomentia since November 2025, Frederick previously held roles at TomTom from April 2022 to September 2025 as Manager of Digital Marketing and Senior Digital Marketer - B2B, where significant initiatives included transitioning from Pardot to HubSpot, launching Account Based Marketing efforts, and enhancing demand generation strategies. Frederick's earlier experience includes positions at Eaton as Web Platform Optimization Manager, and as a Digital Marketing Analyst and Channel Development Analyst in the graduate program, alongside internships at Tesla and TomTom. Frederick holds a Master's degree in Marketing from KEDGE Business School and an MSc in Marketing from the University of Hull.
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