Nonfiction Research

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We create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can serve everyday people better. We’ve studied everything from Americans’ secret financial lives to people’s emotional Spoti... Read more

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Ben Zeidler
Co-Founder

Ben Zeidler

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Lindsey Wehking
Chief Investigative Strategy Officer (cso)
Hayley Buchholz
Creative Director