Yiying Wang

Noodoll designs original and whimsical plush toys, sparking happiness through creativity and ethical approaches. Since 2010, Noodoll has been creating 'Friends for Life,' aspiring to foster enduring companionship, not merely toys destined for landfills. With unwavering passion and initiatives like Preloved and Noodoll Surgery from our small team in London, each adorable Ricemonster is here to be cherished—in a world where we prioritise sharing, reduce waste, and cultivate sustainable toy friendships.