Sam Elmes

Sam Elmes currently serves as a Field Support Representative in Outside Sales at Norco Bikes, having joined in April 2025. Previously, Sam spent nearly a decade at Rocky Mountain Bicycles, where roles included Sales Representative for the Intermountain West and Technical Representative, focusing on consumer and dealer demo events, sales opportunity identification, and logistical management across 22 Eastern states. Prior experience includes positions as Marketing and Events Coordinator for Friends of the Sawtooth Avalanche Center, Marketing Coordinator and Bicycle Accessory Buyer at The Elephant's Perch, and a variety of roles in outdoor recreation settings. Sam holds a Bachelor of Science degree in Parks, Recreation and Leisure Facilities Management from the University of New Hampshire.