Nordic Sports Brands is a fast-growing Nordic eCommerce-driven omnichannel sporting goods retailer founded in 2007. The group offers well-known and high-quality brands and in addition, it develops its own brands, such as FitNord. In the selection, you can find over 3500 high-quality electric bikes, treadmills, cross-trainers, rowing machines, and other cardio equipment as well as a comprehensive range of body care products, watersports, home training, and gym equipment. The group operates 7 online stores including Kuntokauppa.fi, Sportproffsen.se, Sportproffen.no and Greentrail.se, Greentrail.fi. In addition, we serve customers on online marketplaces and retail stores in Finland, Sweden, and Norway. 

The vision is to grow into the best company in the industry in the Nordic countries in terms of customer experience, employee experience, and profitable growth. At the core of the business model are strong eCommerce expertise, specialty store's level of service, and demand-based product and selection development. The business is run by a dynamic culture that encourages achievement and continuous development with the mission – of “well-being for people”.

We aspire to grow even further and seek new talents to join our growth journey. Please check out our job offers https://careers.nsbrands.com

Retail

Sports

Nordic Sports Brands

Matias Kukkonen

Petteri Baumgartner

Matti Teräslahti

Ella Ahmaniemi

Chris Beldon

Shuchita Arora

The Leadership Team at Nordic Sports Brands guides the strategic direction and operational excellence of the company. Comprising key executives responsible for finance, growth, and human resources, this team works collaboratively to enhance customer and employee experiences, drive profitable growth, and foster a dynamic company culture. Their collective vision is to position Nordic Sports Brands as the leading sporting goods retailer in the Nordic region.

Leadership Team

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Leadership Team

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IT and Support