Isabel Farincho

Head Intelligence & Marketing | Leveraging Data, Analytics & AI at NORDICA

Isabel Farincho is an experienced professional currently serving as the Head of Intelligence & Marketing at NORDICA since August 2016, where expertise in data, analytics, and AI is employed to foster partnerships and execute analytical strategies. Previously, Isabel held the position of General Manager at QAD from 1997 to 2009, during which a comprehensive understanding of the company was developed through roles in software development, customer support, services, marketing, and sales. Educational qualifications include a Master of Business Administration in Marketing from FGV - Fundação Getulio Vargas, a degree in Logistics for Executives from COPPEAD UFRJ, and a Bachelor's degree in Mathematics from Centro Universitário Fundação Santo André.

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