Brett Hightower

Brett Hightower is an experienced digital marketing professional currently serving as the Manager of Digital Marketing Enablement at Nordstrom since January 2020. In this role, Brett has successfully built the Digital Marketing Enablement team, focusing on audience management, data governance, and cross-functional collaboration with Product & Engineering. Brett's expertise includes developing strategies for data integration and privacy compliance, as well as leading thought on the future of digital marketing. Prior experience includes roles at Spark Foundry, where Brett coordinated audience activation for high-profile clients like Starbucks and REI, and at HackerAgency, where Brett managed campaign segmentation and analysis for AT&T. Educational background includes a Master of Business Administration with a focus on Data Analytics and a Bachelor of Arts in Apparel Merchandising from Washington State University.