George Back is a seasoned professional in business analysis and customer experience, currently serving as a Senior Business Analyst for Consumer Research & Insights at Nordstrom since February 2021. Prior to this role, George worked at Forrester as an Advisor in the Customer Experience Council from March 2018 to February 2021, and held the position of Director of Marketing at Detwiler Fenton from October 2014 to October 2015. Additional experience includes strategic analysis at Digitas as an Analyst from October 2012 to October 2014 and early career development through an internship at Wells Fargo Advisors from May 2010 to July 2011. George obtained a Bachelor of Arts degree in Economics and Music from Wheaton College Massachusetts, graduating in May 2011.
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