Boyet Guillaume

BOYET Guillaume currently serves as Responsable Services aux agriculteurs, Digitalisation & Agronomie at GROUPE NORIAP since September 2022. Previously, BOYET held the position of Directeur Innovation et Services at UNEAL from November 2016 to December 2021, overseeing technical services, decision aid tools, and marketing for the cooperative. From January 2011 to October 2016, BOYET was Responsable marketing et communication de Semences de France at GROUPE INVIVO, where responsibilities included managing a team, budget oversight, and implementing communication strategies that significantly enhanced brand awareness. BOYET also contributed to data analysis and web marketing initiatives, achieving substantial growth in web traffic and social media engagement. BOYET holds a Master's degree in Marketing/Marketing Management from HEC Paris, completed in 2008.