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Jesper Dahl Sommer

Chief Establishment Officer at NORMAL A/S

Jesper Dahl Sommer currently serves as Chief Establishment Officer and Design & Establishment Director at NORMAL A/S since April 2021. Prior to this, Jesper held the position of CEO at SkyBrands A/S and Excellent Wine A/S from August 2019 to April 2021 and September 2018 to August 2019, respectively. Jesper also worked as Director at STOFF & STIL A/S from June 2014 to September 2018, and contributed significantly to Bestseller, managing projects in Europe from January 2006 to May 2014. Earlier roles include Product Manager at Cheminova and Financial Controller for ONLY and VERO MODA stores. Jesper's educational background includes a Master of Science in Business Administration and Marketing Management from Aarhus University, complemented by additional studies at McMaster University and Glasgow Caledonian University, as well as a Bachelor of Science in Business Administration from Aarhus BSS. Jesper is also a member of VL-gruppe 27 within the Danish Management Society.

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NORMAL A/S

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At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.


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10,000+

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