At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again.
NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner.
NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.

Retail

NORMAL A/S

Jesper Due

Liselotte Kirkelund

Morten Max

Christian Amstrup

Søren Sivebæk

Jakob Frølich Maarbjerg

The Leadership Team at NORMAL A/S is responsible for steering the company towards growth and innovation while maintaining its unique business model. This team oversees strategic planning, marketing initiatives, operational efficiencies, and technological advancements. By ensuring cohesive coordination across these areas, they aim to enhance the customer experience and expand NORMAL's market presence while maintaining consistent low prices and a dynamic product assortment.

Leadership Team

Operations Team

Business Development and Strategy Team

Human Resources & Talent Development

Leadership Team

About

Team members

Other teams at NORMAL A/S

Operations Team

Business Development and Strategy Team

Human Resources & Talent Development