Johan Attby

Johan Attby is a seasoned entrepreneur and executive with extensive experience in technology and business strategy. Currently serving as an Advisory Board Member at Northstar Impact Analytics and a General Partner at Norrsken Accelerate, Johan previously held the position of CEO at FishBrain AB, where a global digital platform and social network for sport fishing was established. Johan founded Atteby Wind Farm and played a pivotal role at Tific AB, overseeing its expansion into the US and leading to its successful acquisition by PlumChoice, where Johan also served as VP of Business Strategy. Additionally, leadership roles include Chairman of the Board for the Chalmers Alumni Association for Engineering Physics and Change Manager for the Swedish Golf Association. An academic background includes a Master of Science in Engineering Physics and research at Chalmers University of Technology and the Santa Fe Institute.