Laura Schneck has a extensive and diverse work experience in market research and leadership roles. Laura started their career in 1980 with General Foods/Kraft, where they worked as a co-op for two years. Laura then joined Best Foods as a Researcher from 1984 to 1987. From 1989 to 1994, Laura worked at American Home Foods as the Director of Market Research. Laura then moved to PepsiCo International in 1994 and served as the Director of Consumer Intelligence, responsible for leading all custom research for snacks internationally. From 1997 to 1999, they worked at Hasbro as the Vice President of Global Market Research, overseeing custom and syndicated research for various brands. In 2000, Laura became the CEO and President of Insights International Inc., a research company focused on providing dynamic and actionable insights to clients. Laura also served as the President and Chief Executive Officer of International Insights, Inc., starting from the same year. Throughout their career, Laura has demonstrated their expertise in market research and their ability to lead teams and drive innovation in the field.
Laura Schneck earned a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from Northeastern University between 1980 and 1984. In addition to their degree, they also obtained certifications such as WBENC Certification, a certified Women Owned Business, from the National Women's Business Enterprise Certification in February 2018, and NWBOC Women Owned Business Certification from WBE (Women's Business Enterprise) in March 2018.
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