Michael P. Scott has a diverse work experience spanning over 15 years. Michael P. is currently working as the Digital Content Manager of Virtual XP at the North American Veterinary Community (NAVC) since August 2021. Prior to this, they served as the Director of Business Development at Faded Spade from January 2020 to August 2021. In this role, they were responsible for identifying and implementing profitable business opportunities and conducting continuous research on emerging trends.
Before joining Faded Spade, Michael worked as the Digital Marketing Manager at RoofClaim.com from October 2019 to January 2020. Prior to that, they served as the Director of Marketing & Strategic Initiatives at Scower Brands from December 2017 to January 2020. In this position, they directed all strategic marketing efforts, focused on digital platforms and the Amazon platform, and negotiated pricing and sourced products from international and U.S. markets.
From December 2015 to November 2017, Michael worked at AdventHealth, where they held multiple positions. Initially, they served as the Assistant Director of Digital Strategy & Marketing, leading the strategic development and tactical execution of digital marketing campaigns. Later, they became the Digital Marketing Manager and successfully developed a unification strategy that increased web traffic and generated a 500% growth in leads.
Furthermore, they served as the Digital Marketing Specialist at AdventHealth from April 2012 to January 2013. In this role, they established and optimized campaigns on various ad networks, monitored campaign activity, and executed search engine marketing strategies.
Earlier in their career, Michael worked as a User Experience Designer/Frontend Developer at ROAR! Internet Marketing from August 2007 to March 2012, where they converted designs into functional websites and handled analytics setup and maintenance. Michael P. also worked as a Search Engine Marketing Specialist/Designer at Offerlab from August 2006 to September 2007, where they designed landing pages, created marketing email campaigns, and maintained a large subscriber database.
Overall, Michael P. Scott has a wealth of experience in digital marketing and business development, with a notable focus on strategic planning, campaign execution, and customer acquisition.
From 2001 to 2003, Michael P. Scott attended Central Virginia Community College. During this time, they studied Computer & Electronic Technology, although no specific degree was mentioned.
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