North
Jenifer Abad currently serves as the Digital Product Lead and Senior Product Designer at North, focusing on strategic and omnichannel projects. Previously, Jenifer held the role of Lead Product Designer at dti digital, where responsibilities included leadership in design, facilitating discovery dynamics, and conducting user research to identify customer needs. Earlier experience includes positions as a UX Designer at BISITE Research Group, a UI/UX Designer at ISVOR Educação Corporativa, and an Art Director at Tom Comunicação, among others. Jenifer holds a Master's degree in Audiovisual Communication from Universidad de Salamanca and a Bachelor's degree in Graphic Design from Universidade do Estado de Minas Gerais.
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North
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North is a digital product studio based in Barcelona. From conceptualization to launch, we partner with industry leaders and fast-growing startups to create impactful interactive experiences that drive business growth. Our approach emphasizes simplicity, elegance, and aesthetics in digital solutions. Partnering with organizations of all scales—such as Cupra, SEAT, CaixaBank, Glovo, Heura, and Massimo Dutti—we transform concepts into tangible realities. Let’s talk hello@thenorthstudio.com https://thenorthstudio.com/contact