Will Peasgood

Will Peasgood is an experienced retail professional specializing in sports and loyalty programs. Since February 2018, Will has served as the Head of Retail and Loyalty for Northampton Saints, where responsibilities encompass overseeing retail operations and customer engagement strategies. Prior to this role, Will gained extensive experience at West Bromwich Albion Football Club from June 2007 to February 2018, holding various positions including Retail Buyer, Online Sales, and Warehouse Manager. Will's educational background includes studies at Haybridge Sixth Form and Leasowes High School.