Grant Troeger

NEA’s VP of Retail & Wholesale, Grant Troeger, is responsible for the strategic vision and expansion of the company’s operations. Grant’s priorities are building high-performing teams, driving revenue through innovative customer experiences and products, and executing expansion initiatives. He has 12 years of retail cannabis experience stemming from the Colorado, Massachusetts, Michigan, and Canadian markets. Grant was previously the Director of Retail at Native Roots Dispensary. He oversaw 20 retail locations in Colorado while supporting expansion for 4 new locations in Manitoba, Canada. Under his leadership, Native Roots was awarded “Best Dispensary” in the medical and recreational categories for 4 consecutive years, 2014-2018. He attended Endicott College in Beverly, MA, and the Metropolitan State University of Denver for Business Management.