Betsy Spethmann

Betsy Spethmann is a seasoned communications leader with over 20 years of experience in the marketing and communications field. Currently serving as the Director of Communications at Northfield Hospital + Clinics since August 2015, Betsy oversees strategy and execution for all non-advertising communications within the $220 million healthcare organization. In addition to this role, Betsy has been an Independent Communications Consultant since July 2010, offering expertise in communication strategy, marketing, branding, and PR. Betsy is also a trained audio describer, making performances accessible to blind and visually impaired audiences. Past roles include Executive Director of Northfield Area United Way, Director at PROMO 100, Senior Editor at PROMO Magazine, Chicago Bureau Chief for Brandweek Magazine, and Associate Editor at Advertising Age. Betsy holds both Master of Arts and Bachelor of Arts degrees in English from Dominican University.