Northfork
Valentine Delbauffe is a seasoned professional with extensive experience in marketing, business development, and partnerships, currently serving as the Head of Partnerships Europe at Northfork since February 2023, focusing on leveraging recipes as a sales tool for online grocery retailers. Previously, Valentine held multiple roles at Vorwerk España from June 2006 to November 2022, culminating as the Head of Recipe Business, where significant contributions were made to the digitalisation strategy of the Thermomix® recipe business, successfully establishing the Cookidoo® digital recipe platform as a key revenue source. Additional experience includes roles in digital recipe marketing, strategic project management, customer relationship management, and marketing communications across various companies, including Europ Assistance. Valentine holds a Bachelor's degree in International Business from ESCE International Business School and completed an Erasmus program at Regent's University London.
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Northfork
Northfork technology integrates on partner sites via widgets or APIs to provide a unified shop by recipe experience. The major difficulty with online grocery shopping is that the average consumer purchases 50 single goods on a weekly basis. Adding these items to a cart one by one is not a convenient experience. It's easy to see why relevantsuggestions, inspiration, and voice shopping aren't suitable for single product purchases – ordering 50 things via speech is simply crazy.