Jeremy Runnells

Jeremy Runnells has a diverse work experience in the field of CRO (Conversion Rate Optimization), digital marketing, and analytics. Jeremy is currently working as a Lead CRO Strategist at Northpeak since October 2021, where they help clients improve their CRO, analytics, and digital marketing. Jeremy has a track record of generating significant conversions for clients on various web properties and marketing platforms.

Prior to their current role, Jeremy worked as a Conversion Optimization Manager at Lima Consulting Group since 2015, where they focused on optimizing conversions for clients. Before that, they worked as a Digital Optimization Specialist at Dell from 2014 to 2015.

Jeremy also has experience as a Digital Analyst Consultant at Keystone Solutions from 2011 to 2014, where they worked with Fortune 500 clients in the retail, entertainment, financial, and tech industries. Jeremy engaged in activities such as analytics, A/B/n testing, multivariate testing, personalization, and implementation/tag management.

Before Keystone Solutions, Jeremy worked as a Conversion/Web Analyst at One on One Marketing from 2010 to 2011, where they optimized conversions for online education lead generation. Jeremy'sresponsibilities included web analytics, landing page optimization, redflag management, and ensuring congruency between front-end creatives and landing page messaging.

Jeremy also served as the Director of Marketing and Consultant at Cyborg Marketing, LLC from 2009 to 2011, specializing in transitioning offline businesses online and maximizing revenues through performance-based marketing methods like pay-per-click, email marketing, and media buying platforms.

Prior to that, Jeremy worked as an Interactive Marketing Manager at Cartridges USA, Inc. from 2007 to 2009, where they managed PPC campaigns, landing pages, and branding efforts. Jeremy also established the company's affiliate marketing program and revamped their email marketing approach.

Jeremy's career began as a Marketing Coordinator and Web Developer at Verango Media from 2004 to 2007, where they developed and implemented marketing strategies for the company's eCommerce shopping cart product. Jeremy also assisted clients in website development and shopping cart installation.

Overall, Jeremy Runnells has extensive experience in CRO, digital marketing, analytics, and various aspects of online marketing strategies.

Jeremy Runnells has a Bachelor's degree in Marketing from Brigham Young University, which they completed in 2006. In 2019, they obtained certifications in Google Ads Fundamentals, Google Analytics Individual Qualification, Google Tag Manager Fundamentals, and Inbound Marketing Certified from Google and HubSpot Academy. In 2020, they pursued further education at CXL, obtaining certifications in Digital Psychology and Behavioral Design, Facebook Ads, Google Ads, LinkedIn Ads, Marketing Strategy, and Technical SEO. In 2021, they obtained a Google Analytics Audit certification from CXL. Currently, they are enrolled in the Certified Optimizer Minidegree and Digital Analytics Minidegree programs at CXL.