Betty Adams

Betty Adams is a communications professional with extensive experience in developing and implementing communication strategies across various organizations. Currently serving as the Communications Lead at Northpoint since March 2023, Betty previously held key roles, including Assistant Brand and Communications Manager at YHA (England & Wales), where Betty enhanced brand reputation through consistent messaging, and PR and Content Executive at Leeds City College, contributing to brand communications strategies. Earlier experience as an Account Executive and Junior Account Executive at Approach PR involved planning and executing communication campaigns, content creation, and social media management. Betty's career began with an internship at Network Marketing and a marketing assistant role at House of Fraser. Betty holds a degree in Business Management from Leeds Beckett University and A Levels in Business, Sociology, and Psychology from Queen Katherine School.