Terence P. Murray

Senior Manager Marketing Insights at Northstar Lottery Group, LLC

Terence P. Murray is a seasoned marketing insights professional with extensive experience spanning over three decades. Currently serving as Senior Manager of Marketing Insights at Northstar Lottery Group, LLC since November 2013, Terence has previously held significant roles at Fisher-Price / Mattel from December 2001 to June 2013, including Senior Manager and Manager of Consumer Insights. Terence began a career in market research at Novartis Consumer Health from 1998 to 2001 as a Market Research Analyst and worked as a Research Analyst at THE NIELSEN COMPANY from 1993 to 1998. Earlier career experience includes a position as Project Manager at Behavioral Analysis Inc (now Ipsos) from 1988 to 1993. Terence holds a BBA degree in Marketing from Pace University - Lubin School of Business.

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New York, United States

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Northstar Lottery Group, LLC

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Northstar Lottery Group is a fully integrated consortium of best-in-class companies including GTECH and Scientific Games, the world’s leading providers of operations management, technology solutions and innovative lottery products. Together, these companies have an unparalleled track record of successful lottery operations around the world and more than 50 years combined experience in Illinois.


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