We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. 

Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. 

This allows us to deliver measurable outcomes for clients such as: 

Supporting Metrolinx in planning to move 7.2 million people now and into the future
Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV 
Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand 

We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably.

Also find us at:
northstarhub.com
twitter.com/northstar_hub
instagram.com/northstarresearch

Research

Northstar Research Partners

Northstar Research Partners' headquarters in Toronto, Canada

Dritan Nesho

James Vaughan-Smith

Matthew Denomme

Vladimir Levkov

Jennifer Yellin

Debbie Clarke

The Research Team at Northstar Research Partners is responsible for leveraging a blend of behavioural science, data analytics, design thinking, and traditional research to generate actionable insights. They focus on creating innovation opportunities, understanding target customers, developing and testing product concepts, and devising effective product launch strategies. Their work aims to maximize willingness-to-pay and deliver measurable outcomes for clients, driving the success of projects like urban transit planning, stakeholder mobilization, and enhanced customer messaging.

Research Team

The Data and Analytics team at Northstar Research Partners is responsible for leveraging advanced data analysis techniques to drive innovation and product strategies. This involves utilizing behavioural science, data analytics, and design thinking to generate insights that support product development, customer understanding, and market strategies. The team plays a crucial role in creating and applying e-commerce tools, and gamified methods for sustainable innovation, ensuring measurable outcomes for clients across various industries.

Data and Analytics

The Leadership Team at Northstar Research Partners is responsible for driving the company's strategic direction and ensuring the effective execution of its mission to innovate and develop product strategies. They oversee high-level decision-making, manage key client relationships, and guide the integration of behavioural science, data analytics, design thinking, and traditional research methodologies. By steering major projects and initiatives, they enable the organization to deliver measurable outcomes and maintain its competitive edge in the research industry.

Leadership Team

The Finance Team at Northstar Research Partners is responsible for managing and overseeing the company's financial operations. This includes budgeting, financial planning, and forecasting, as well as analyzing financial performance to support strategic decision-making. The team ensures compliance with financial regulations, manages accounts payable and receivable, and provides financial insights to drive the company's growth and innovation initiatives.

Northstar Research Partners

Org chart

Teams

Research Team

Data and Analytics

Leadership Team

Finance Team

Offices

Northstar Research Partners

Org chart

Teams

Research Team

Data and Analytics

Leadership Team

Finance Team

Offices

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