We’re a global research agency who specialise in innovation and product strategy. This involves creating innovation opportunities, understanding the target customer, developing innovation concepts, creating product launch strategies and maximizing willingness-to-pay. 

Our approaches blend behavioural science, data analytics, design thinking and traditional research as appropriate, but always focus on effective insight management/application. 

This allows us to deliver measurable outcomes for clients such as: 

Supporting Metrolinx in planning to move 7.2 million people now and into the future
Mobilizing 2,500 Jaguar Land Rover NPD stakeholders using a method based on reality TV 
Re-framing on-pack messaging to increase customers willingness-to-pay by +10% for an FMCG brand 

We’ve been doing this for 20yrs. But we’re always evolving. Currently we’re developing an e-commerce volumetrics tool and a gamified approach to understand how to innovate sustainably and profitably.

Also find us at:
northstarhub.com
twitter.com/northstar_hub
instagram.com/northstarresearch

Research

Northstar Research Partners

Dritan Nesho

Priya Gandhi

Daniel Tralman

Debbie Clarke

Jessica Fennell

Matthew Denomme

Jennifer Yellin

Matthew Sell

The Research Team at Northstar Research Partners is responsible for leveraging a blend of behavioural science, data analytics, design thinking, and traditional research to generate actionable insights. They focus on creating innovation opportunities, understanding target customers, developing and testing product concepts, and devising effective product launch strategies. Their work aims to maximize willingness-to-pay and deliver measurable outcomes for clients, driving the success of projects like urban transit planning, stakeholder mobilization, and enhanced customer messaging.

Research Team

Data and Analytics

Leadership Team

Research Team

About

Team members

Other teams at Northstar Research Partners

Data and Analytics

Leadership Team