Northstar Travel Group
Shawn J. Murphy has a diverse work experience spanning over two decades. Shawn J. began their career at Goldman Sachs as an Analyst in Private Wealth Management, where they worked from February 1999 to June 2008. In 2008, they joined Northstar Travel Group as the Vice President of TravelPulse, a role that they currently hold. In 2010, Shawn became the Manager of Analytics & SEO at Northstar Travel Group before being promoted to Senior Digital Marketing Manager in September 2012. In July 2016, they were again promoted to the position of Director of Digital Marketing and Data Analytics at travAlliancemedia. Shawn has demonstrated leadership skills in managing teams, executing digital marketing campaigns, and driving revenue growth for various companies in the travel industry. Shawn J. has also been involved in developing and implementing proprietary data management platforms and establishing strategic partnerships. Overall, their strong background in digital marketing and data analytics has contributed to their success in the industry.
Shawn J. Murphy holds a Bachelor of Science in Marketing from Rider University. Additionally, they have obtained certifications in Google Analytics from Google and in HubSpot Email Marketing and HubSpot Inbound from HubSpot. The specific months and years in which they obtained the HubSpot certifications are unknown.
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Northstar Travel Group
Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, and travel technology. As the largest and most trusted travel media, information, and services company in the world, Northstar is committed to the growth of a sustainable, global travel industry. Northstar champions the industry tradespeople who celebrate human connection. We facilitate that connection through industry uniting events, content driven brands, and transformative data systems. We directly empower the decision makers who drive industry trends, the planners who shape dynamic events, and everyone in between. Northstar offers unparalleled depth of information and services to clients in every vertical segment of the travel industry through our award-winning media brands, proprietary content, research, technology and customized marketing solutions. At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel. We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace. Our work is far from over – we continuously push to be better. We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.