Dominica Schwanke

Dominica Schwanke has extensive experience in digital marketing and communications. Dominica currently works at Northwest Bank as the AVP, Digital Marketing Lead, where they are responsible for delivering and executing digital marketing campaigns to drive customer acquisition, cross-sell/retention, and digital adoption goals. Dominica also coordinates efforts to develop digital marketing campaign standards and optimize marketing strategies.

Before joining Northwest Bank, Dominica worked at Whirley-DrinkWorks! as a Marketing Communications Specialist. In this role, they managed B2B marketing campaigns across multiple industries, generating leads and increasing website traffic. Dominica was recognized for their innovative content creation and exceeding social media engagement goals.

Prior to that, Dominica was the Marketing Manager for Real Estate at McKissock, LLC, where they owned the creation of B2C marketing campaigns for the company's real estate division. Dominica also managed social media advertising and marketing, collaborated with design teams, and wrote copy for various campaign materials.

In their earlier career, Dominica worked at Vantage Advertising, focusing on digital and social media marketing, and at The Resource Center, where they served as a Marketing and Promotions Coordinator. In this role, they managed the agency's social media sites, created marketing materials, organized events, and wrote blog posts and articles.

Overall, Dominica Schwanke has a strong background in digital marketing, campaign management, content creation, social media engagement, and event coordination.

Dominica Schwanke earned a Bachelor of Arts degree in Journalism/Mass Communications from St. Bonaventure University in 2013. Dominica then pursued a Master of Arts degree in Integrated Marketing Communications from the same university, which they completed in 2013. In August 2021, they obtained a certification in Inbound from HubSpot.