Katherine Steed

As a 20-year sales & marketing expert, Katherine brings her talent and skill to Northwest x Southern Hospitality LLC. Throughout her tenure, Katherine has built a team of knowledgeable sales & marketing, revenue management, and e-marketing professionals with a combined 100+ years of experience – all promoted and developed from within. Top-line revenue being Katherine’s primary responsibility, her focus is developing successful sales and revenue management strategies.

Katherine graduated from the University of Tennessee with a bachelor’s degree in Hotel and Restaurant Management. Some of her fondest college memories are from the 4 summers she interned at Walt Disney World. Having worked in the restaurant business from the age of 16 through college, she decided to move into the hotel business by accepting an internship in Memphis, TN. She missed her beloved Tennessee Volunteers, and later decided to move back to Knoxville, TN where she accepted her first sales manager position at the Hilton Downtown Knoxville.

Katherine has worked under Lara Latture since 2003 as director of sales, marketing manager, director of marketing, and vice president of sales & marketing. She values her team and manages with high expectations while creating a relaxed and fun environment. Her creed is “Simply doing work that matters and serving with excellence.”

Katherine truly believes it’s important to build a team that works hard and plays hard together. She considers her team and coworkers family, and does whatever it takes to make them successful. When she’s not working, you can probably find Katherine playing golf or at the baseball field cheering on her 2 boys.