Whitney Magnuson

Whitney Magnuson is an accomplished marketing professional known for strategic leadership in social media, influencer marketing, and brand partnerships. Currently serving as Senior Director at Northwestern Mutual, Whitney has effectively driven sports marketing initiatives, achieving a 2X return on partnership investment and consistently delivering over 20% year-over-year growth in social engagements. Previous roles include Senior Director of Social Media at Hilton, where Whitney crafted global strategies and led crisis communications, and Global Head of Social Media & Influencer Marketing at IBM, overseeing groundbreaking product launches and creating a pioneering influencer outreach program. With an extensive background in digital and content marketing across various industries, Whitney has received multiple awards for campaign execution and innovation. Education includes a J.D. from The University of Texas School of Law and a B.A. in Public Relations from the University of Southern California.