Kayla Driessen

Kayla Driessen is a seasoned communications professional currently serving as the Communications Strategy and Analytics Manager at Northwestern University since June 2016. In this role, Driessen successfully developed a communications strategy that led to a 54% increase in news coverage and a 10% rise in newsletter open rates from 2018 to 2022. Driessen also launched the university's first content metrics database, enhancing cross-functional data performance analysis. Prior experience includes positions as a Media Relations Specialist at Northwestern University, Producer at WTMJ-TV/E.W. Scripps Company and WNDU-TV/Gray Television, and a Reporting and News Production Assistant at CNN. Academically, Driessen holds a Master of Science in Information Design & Strategy and a Bachelor of Science in Journalism, along with a Certificate in Integrated Marketing Communications, all from Northwestern University.