Lasse Birch

Founder & Managing Director at Nortra Group

Lasse Birch is a seasoned professional with extensive experience in global business management and investment. Currently serving as Global Business Manager at Nortra Group since March 2021, Birch previously held the position of Founder at Conron, where a strong focus was placed on affiliate marketing and digital strategy consultancy. Additional experience includes roles as an International Trader at West Coast Supply Group and Corporate Account Manager at both Global Savings Group and Rocket Internet SE. Birch's academic background includes a Bachelor's degree in Business Administration and Commercial Law from Copenhagen Business School, supplemented by studies in Business Administration at Swinburne University of Technology and a Bachelor of Arts in Political Economy from the University of Copenhagen.

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Nortra Group

Nortra Group ApS is a wholesaler of fast-moving consumer goods (FMCGs). Located in Denmark, we operate worldwide with a specific focus on Europe. Through our existing network and by taking full advantage of international price fluctuations and exchange rates, Nortra Group is able to offer a vast range of products to our clients at excellent prices and with competitive terms. Active in 15+ countries, our team is tailored to meet the needs of each specific market. We always go the extra mile to find the best options for our clients. We possess market-specific knowledge of our client's and supplier's needs and challenge ourselves every day to go above and beyond. Our goal is to offer the absolute best when it comes to pricing, conditions & service. If you would like to know more about us, please contact: info@nortra-group.com


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