Ricardo Alves

Ricardo Alves is an experienced marketing professional with a focus on customer acquisition and digital growth, currently serving as Head of Marketing at NOS SGPS since September 2014. Throughout this tenure, Ricardo has led diverse marketing and data science teams, implementing strategies to enhance customer lifetime value for 1.5 million household clients. Roles have included Head of Marketing for customer retention and B2C value, as well as marketing manager positions handling customer base management and business intelligence initiatives. Ricardo's expertise extends to campaign management, cross-selling, churn detection algorithms, and public speaking at international seminars. Educational qualifications include a Master’s degree in Industrial Engineering and Management from both Faculdade de Engenharia da Universidade do Porto and Aalto University. Previous experience includes roles in data analysis and business intelligence at ZON OPTIMUS and Optimus, along with an early role as a football coach.