Not Impossible Labs is a one-of-a-kind, award winning technology incubator and content studio dedicated to changing the world through technology and story.

Media & Entertainment

Not Impossible

John Toba is an Executive Producer at [Not Impossible](/org/not-impossible). Prior to this, they were with [Not Impossible](/org/not-impossible) Labs as an Executive Producer from May 2020 to February 2022. John was also with The Nantucket Project as Creative and Strategic Lead from January 2019 to May 2020. John has also worked with [Beautycounter](/org/beautycounter) as Director Of Video Production from December 2018 to July 2019. Before this, they were the Founder of Counterpointing from November 2014 to January 2018. John has also worked as Head of Production, MOCAtv at MOCA | The Museum of Contemporary Art, Los Angeles from April 2012 to October 2014.

John Toba is a graduate of the [University of Birmingham](/org/university-of-birmingham).

Their manager is Mick Ebeling, Founder & CEO. John Toba works with Daniel Belquer - Director of Technology, Adam Dole - Managing Director, and Sophie Oreck - Director of Events.

John Toba

Sophie Oreck is a Director of Events at [Not Impossible](/org/not-impossible). Sophie has over 9 years of experience in event planning and coordination. Sophie has worked with various clients including [Mashable](/org/mashable), POLITICO, and Freelance - Available. Sophie is known for their ability to make connections and strengthen relationships. In 2019, they were named to the list of 35 under 35 Most Provocative Minds in Experiential Marketing.

Sophie Oreck earned their Bachelor of Business Administration (B.B.A.) in Economics from the [University of Georgia](/org/university-of-georgia)'s Terry College of Business. Sophie was also a Global LEAD Scholar during their time at university. Prior to that, they attended Isidore Newman School, a high school in New Orleans, Louisiana.

Their manager is Mick Ebeling, Founder & CEO. They are on a team with John Toba - Executive Producer, Daniel Belquer - Director of Technology, and Adam Dole - Managing Director.

Sophie Oreck

Adam Dole is the Managing Director at [Not Impossible](/org/not-impossible). Prior to this, they were an Advisor at the Peterson Center on Healthcare from September 2017 to December 2019. Before that, they were the Director at GoKart Labs from April 2016 to March 2019.

Adam Dole co-founded and was the Vice President of Strategy at Better from November 2013 to November 2015. Better is a Personal Health Assistant service that reduces the complexity of the healthcare system for you and your family. Backed by the [Mayo Clinic](/org/mayo-clinic) and [Social Capital](/org/social-capital), our team has founded and grown some of the biggest healthcare and consumer internet companies in the world.

www.getbetter.com

From June 2013 to June 2014, Adam Dole was a Presidential Innovation Fellow at the White House Office of Science and Technology Policy. The Presidential Innovation Fellows (PIF) program pairs top innovators from the private sector, non-profits, and academia with top innovators in government to collaborate during focused 6-13 month “tours of duty” to develop solutions that can save lives, save taxpayer money, and fuel job creation. Each team of innovators is supported by a broader community of interested citizens throughout the country.

Adam Dole attended The Lawrenceville School for high school. Adam then went on to [Syracuse University](/org/syracuse-university) for their BS in Communications. After that, they were a visiting student at [Boston University](/org/boston-university) in the field of Human Physiology. Next, they got their MBA in Design Strategy from [California College of the Arts](/org/california-college-of-the-arts).

Adam Dole reports to Mick Ebeling, Founder & CEO. They work with John Toba - Executive Producer, Daniel Belquer - Director of Technology, and Sophie Oreck - Director of Events.

Adam Dole

Recently named by Fortune Magazine as one of the Top 50 World’s Greatest Leaders , a recipient of the Muhammad Ali Humanitarian of the Year Award and listed as one of the world’s most influential creative people by The Creativity 50’s, Mick Ebeling has sparked a movement of pragmatic, inspirational innovation. As a career producer and filmmaker and now founder and CEO of Not Impossible, Ebeling harvests the power of technology and story to change the world.

Ebeling founded Not Impossible, a multiple award-winning social innovation lab and production company, on the premise that nothing is impossible. His mantra of “commit, then figure it out” allows him to convene a disparate team of hackers, doers, makers, and thinkers to create devices that better the world by bringing accessibility for all. This unconventional approach brought to life highly acclaimed initiatives—the EyeWriter, Project Daniel, Don’s Voice and most recently Music: Not Impossible—that brought the ability to draw back to a paraplegic street artist, 3D-printed arms to Sudanese amputees, a “voice” to an ALS patient who hadn’t spoken in 15 years, and wearables that let deaf and hearing people alike feel music in a “surround body” experience.

Working with a wide array of Fortune 500 companies, Ebeling not only pushes the bar on innovation, he also shares the emotionally resonating story of doing so. These narratives of overcoming seemingly impossible odds to “Help One. Help Many.” have inspired people across the world to do the same. Ebeling’s book, “Not Impossible: The Art and Joy of Doing What Couldn't Be Done,” recounts the life experiences that led to the founding of Not Impossible. Published in a multitude of languages, the book was hailed as “a unique and inspiring tale of brave abandon” by Nicholas Negroponte. Named one of Wired’s “Agents of Change,”, a two-time SXSW innovation of the year award winner, a two-time Tribeca Disruptor innovation winner, a fellow with The Nantucket Project, and recipient of every major creative and advertising award, Ebeling is on a mission to provide “Technology for the Sake of Humanity.” By tapping into a community of passionate and talented engineers, makers, idea generators, and storytellers, Ebeling is making the inconceivable, the unbelievable, and the impossible, Not Impossible.

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