Lars Groen

Lars Groen is a seasoned professional in the digital growth and branding sector, currently serving as Co-Founder of Not Selling Liquid since January 2020, where the company specializes in developing and managing digital presences for purpose-led brands using Shopify Plus. Prior to this role, Lars was the Managing Director at ViewSee from February 2014 to January 2023, leading a digital growth agency focused on delivering impactful online advertising for challenger brands. Lars also gained experience in expedition at Groen Grafische Communicatie / Drukkerij Groen from January 2003 to February 2012, and worked in merchandising at Stichting Vage Gasten from June 2008 to September 2010. Lars holds a Bachelor’s degree in Commercial Economics from the Amsterdam University of Applied Sciences, completed in 2013.