Not selling liquid
Lars Groen is a seasoned professional in the digital growth and branding sector, currently serving as Co-Founder of Not Selling Liquid since January 2020, where the company specializes in developing and managing digital presences for purpose-led brands using Shopify Plus. Prior to this role, Lars was the Managing Director at ViewSee from February 2014 to January 2023, leading a digital growth agency focused on delivering impactful online advertising for challenger brands. Lars also gained experience in expedition at Groen Grafische Communicatie / Drukkerij Groen from January 2003 to February 2012, and worked in merchandising at Stichting Vage Gasten from June 2008 to September 2010. Lars holds a Bachelor’s degree in Commercial Economics from the Amsterdam University of Applied Sciences, completed in 2013.
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Not selling liquid
"E-commerce is our language, fashion is our culture." We live in an age where fashion and e-commerce are no longer two separate worlds. They’re codependent and influential on one another, giving and taking, enhancing and elevating. With the strength of each industry - the data-driven rational of e-commerce and the creative artistic expression of fashion - we see unlimited potential for enrichment. Together with our unique set of clients, we’ve changed the way we do e-commerce. Uncovering new possible territories in the digital space and in the minds of their communities. This is a mindset, not something that can be learnt or forced. It just is. It’s a feeling, an essence, an electric current that runs between certain like-minded people.