Patricia de Moraes

Patricia de Moraes is a seasoned professional in consumer insights and market strategy, currently serving as Consumer Market Insights Director at Not Your Mother's Haircare since March 2024. Previously, Patricia held various leadership roles at NielsenIQ from October 2016 to February 2024, including Vice President of Account Development and Director of Customer Success. Earlier experience at NielsenIQ also encompassed directing the LATAM Practice Area and managing consumer panel services. Patricia began her career in market research with roles at Ipsos and Kantar Worldpanel Brasil. In terms of education, Patricia is pursuing a Master of Arts in Art Education at the Academy of Art University, alongside an MBA in Business Management Administration & Consumer Markets from FIA - Fundação Instituto de Administração, and holds a Bachelor’s degree in Public Relations & Communications from Faculdade Cásper Líbero. Additional studies include programs in retail and architecture at Youngstown State University and UCLA Extension.