Janine Liu

Janine Liu is an experienced marketing professional with a strong background in digital marketing, brand strategy, and e-commerce. Currently serving as the Marketing Lead DACH at Nothing since March 2023, Janine previously held roles such as Head of Marketing at HONOR, where responsibilities included executing brand repositioning in the German market, and Vice President Marketing at Hilding Anders International AB, focusing on sleep e-commerce innovations. Janine's earlier experience includes consulting roles at Boston Consulting Group and MediaCom Deutschland, where expertise in digital strategy and personalization was demonstrated. A background in product management and media consulting further highlights Janine's ability to drive brand awareness and operational efficiency across various platforms. Janine holds a diploma in Quantitative Economics from Kiel University.