Laurie Parfitt

Laurie is an accomplished executive, leader and coach with over two decades of driving innovation and execution across multiple areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries. Laurie has worked with cannabis and consumer products companies on marketing leadership, brand strategy/design, consumer insights and commercial go-to-market strategy. Her background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Laurie is a recognized speaker at Cannabis Conference, Cannabis Beverage Expo, Illinois Women in Cannabis, Tony P Cannabis Events and The Hatchery.