Lester Mordue

Lester Mordue has a diverse and extensive work experience in the media and entertainment industry. Lester is currently working as the Creative Director at DixonCo, where they conceptualize and leads creative teams in creating campaigns for various projects in broadcasting and social media. Lester is also responsible for producing and delivering long-form content for the Dixon Originals team.

Before joining DixonCo, Lester served as the Chairman and Brand Director at PromoMii, an AI-driven video editing and analytics SaaS platform. In this role, they steered the business objectives, directed software development, marketing outreach, creative and social marketing, website, and sales. Lester's responsibilities also included analyzing footage and creating promos and trailers from original movies, series, and videos.

Prior to PromoMii, Lester worked as the Director, Europe at PromaxBDA, the leading global association for entertainment content marketeers. In this position, they collaborated with broadcasters, streaming services, agencies, and industry leaders across the world. Lester played a key role in leading the association's agenda for content development, awards programs, conference experiences, short-form production, and social and marketing strategies.

Lester also has experience working at The Walt Disney Company as the Creative Director EMEA. In this role, they developed and implemented the marketing creative vision for the Disney portfolio of businesses in all EMEA territories. Lester collaborated with various teams to create high-impact creative materials that supported the company's priorities and drove the success of its channels.

Furthermore, Lester has worked as a Freelance Creative Director at Duke & Earl, where they led a team in branding, design, advertorials, marketing films, sponsorship, promotions, and corporate communications films. Lester also served as the VP Creative Services at Discovery Networks International, where they were responsible for the creative and marketing strategy of the Discovery Networks brands worldwide. Lester led a global creative team and managed a production budget.

Lester's earlier experience includes roles at Discovery Networks Intl., Sky, Videonetworks, and MTV UK, Northern & Eastern Europe. Lester served as a Creative Director, Head of Music Channels, and Head of Programming in these positions. Lester was responsible for developing on-air strategies, overseeing production and programming teams, and creating and acquiring content to optimize ratings and revenue growth opportunities.

Overall, Lester Mordue has a strong background in creative direction, marketing, and strategic planning, with a focus on the media and entertainment industry.

Lester Mordue attended the University of the Arts London from 1986 to 1989, where they obtained a Bachelor of Science degree in Media & Journalism. Prior to that, from 1977 to 1981, they attended Hampstead Comprehensive, although no degree or field of study information is available for this period.