Mike Fransz

Director of Marketing at Nova Naturals

Mike Fransz has a diverse range of work experience in marketing and brand management. Mike has held various leadership positions throughout their career. From 1999 to 2005, they worked for Red Bull, starting as a Student Brand Manager and eventually becoming a Field Marketing Manager. During their time there, they played a key role in significantly growing the Santa Barbara market.

In 2007, Mike joined Prestige Sales Inc as a Key Account Manager, where they managed accounts for leading brands such as Red Bull. Mike exceeded growth targets and successfully managed accounts for various major retailers and distributors.

From 2008 to 2011, Mike served as the Director of Marketing for SOLVI BRANDS, overseeing marketing efforts and leading the R&D process for multiple product offerings. Mike also worked as the Director of Marketing for Neurobrands LLC from 2011 to 2012, where they oversaw all marketing efforts for the Neuro brand and played a crucial role in expanding its national footprint.

In 2012, Mike founded Chair1 Marketing Collective, a company specializing in outsourced marketing direction for new companies in the food, beverage, and lifestyle industries. Mike served as the Chief Brand Warrior until 2016.

From 2012 to 2018, Mike worked at Swell Foods, initially as the Executive of Marketing/Consultant and later as the Vice President of Marketing. Mike reported directly to the company's founder and president and played a pivotal role in the company's marketing strategy and growth.

In 2018, Mike took on the role of Director of Marketing at both Nova Naturals and C2O Pure Coconut Water, LLC.

Overall, Mike Fransz has a proven track record of success in marketing and brand management, with experience in leading teams, driving revenue growth, and expanding brand presence.

Mike Fransz's education history is as follows:

Mike obtained a Certificate in the Food Industry Executive Program from USC Marshall School of Business in 2023. In the same year, they completed the Scaling Up Master Business Course and received a certificate in Entrepreneurship/Entrepreneurial Studies from Growth Institute.

Prior to that, Mike earned a BA degree from UCLA from 1997 to 1999. In 1994 to 1996, they attended El Camino College and achieved an Associate of Arts (AA) degree.

In addition to their formal education, Mike has obtained several certifications on LinkedIn. In 2022, they completed courses in Communicating with Emotional Intelligence, Growth Marketing Foundations, The Six Morning Habits of High Performers, and Executive Coaching. In 2022, they also attained certifications in Business Etiquette: Phone, Email, and Text, Grit: How Teams Persevere to Accomplish Great Goals, Inspirational Leadership Skills: Practical Motivational Leadership, and Reframing: The Power of Changing Your Perspective.

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Timeline

  • Director of Marketing

    February, 2018 - present