John Francis

Vice President Insights & Customer Engagement at Nova Scotia Liquor Corporation

John Francis has a diverse range of work experience in various industries. John is currently serving as the Vice President Insights & Customer Engagement at the Nova Scotia Liquor Corporation, where they focus on delivering exceptional customer experiences and achieving organizational objectives. Prior to this, they worked as the Director, Marketing, Brand & CX at Western Financial Group, where they developed customer segmentation frameworks and improved customer engagement. John also held the position of Director of Marketing & Communications at WinSport, where they led brand marketing, sales activation, and communications efforts. Before that, they worked as a Marketing Manager at Western Financial Group, Alberta Market Manager, Sales Manager Rural Alberta, Brand Manager Molson Canadian, and Assistant Brand Manager at Molson Coors. John also gained experience as a Retail Trade Marketing Manager at Molson Coors, Sales and Marketing Manager at Subtotal POS, and Marketing Manager at Imvescor Restaurant Group Inc. John began their career as a Sales Manager at Sights and Sounds Productions and Bartender at Saint Mary's University Students' Association. John later served as the President and Vice President For Student Affairs at the same organization, leading various committees and overseeing businesses.

John Francis completed their OAC degree in Sciences and Geography at Saint Michael's Choir School from 1983 to 1994. Following that, they pursued a Commerce degree with a focus on Marketing and Management at the Sobey School of Business at Saint Mary's University from 1994 to 1999.

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