Hedvig Lannersten

Hedvig Lannersten is an experienced Business Developer and Product Strategist at H&M since April 2023, specializing in the development of in-store digital guidance services alongside cross-functional teams and external vendors. Previously, Lannersten led various business strategy and service development initiatives for in-store digital services at H&M, as well as managing the STEAM program to enhance diversity and inclusion in the STEAM landscape. Additional roles include Innovation Lead at H&M Group, where Lannersten focused on innovation processes and customer experiences, and participation in programs like the Female Student Acceleration Program at Acando. Lannersten's academic background includes a Master of Science in Mechanical Engineering from Linköping University, further studies in AI and big data at Stockholm University, and involvement with the exclusive Nova Talent network.