Thaís de Carvalho Marques

Marketing Manager at NovaDAX

Thaís de Carvalho Marques has a diverse work experience spanning various industries and roles. Thaís currently works as a Marketing Manager at NovaDAX, where they are responsible for strategy development and team building. Thaís'stasks include implementing CRM, analyzing data, and managing projects related to the crypto market.

Prior to NovaDAX, Thaís worked as a Senior Marketing Analyst at Vivo (Telefônica Brasil) from December 2017 to February 2021. In this role, they planned and executed marketing campaigns for home products, such as broadband, landline, and cable TV. Thaís also monitored market trends and launches, ensuring the effectiveness of the campaigns.

From 2014 to 2017, Thaís was an Analyst of Marketing at SOMOS EDUCAÇÃO. Thaís'sprimary responsibilities included managing the marketing calendar for publisher brands, handling budget control, and coordinating material distribution. Thaís also presented monthly results and maintained contact with agencies.

Before that, Thaís gained experience as an Analyst of Marketing at Yum! Brands, where they supported franchise restaurants in developing customized marketing ideas. Thaís also managed national campaigns, controlled budgets, and monitored campaign effectiveness.

Thaís started their career at AmBev, first as an intern and later as a Marketing Analyst. Thaís supported marketing activities and gained valuable experience in budget control and sales analysis.

In 2010, Thaís worked as an intern at Editora Globo, and in 2009, they interned at Karsten S.A., where they gained exposure to trade marketing.

Overall, Thaís de Carvalho Marques has a solid background in marketing, with experience in strategy development, team management, campaign planning, and data analysis.

Thaís de Carvalho Marques holds a Certificate in Business Administration from Insper Instituto de Ensino e Pesquisa, which was obtained between 2014 and 2015. Prior to that, they completed a degree in Comunicação Social, specializing in Publicidade e Propaganda, at Pontifícia Universidade Católica de São Paulo from 2008 to 2011. Thaís also has an additional certification in Business Administration, called CBA, from Insper, although the specific date of obtaining this certification is not provided.

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