Novalen Consulting helps organizations strengthen their strategy, enhance commercial performance, and scale into new markets. I work with leadership teams to bring clarity, structure, and practical execution support to their growth priorities.

With 20 years of experience in business development, go-to-market strategy, commercial excellence, and international expansion, I bridge the gap between strategy and execution, ensuring teams not only design the right plans, but deliver measurable results.

Core Expertise

- Strategic Direction & Growth Planning
Clear, actionable strategies that align leadership and focus resources.
Includes: strategy frameworks, market segmentation & prioritization, GTM design, and execution roadmapping.

- Commercial Excellence & Performance Enablement
An integrated marketing and sales engine that improves lead quality, strengthens conversion, and enhances revenue predictability.
Includes: demand generation, campaign frameworks, CRM & sales process optimization, qualification systems, forecasting, and commercial analytics.

- Market Expansion & Strategic Partnerships
Structured insight and activation plans to enter new markets and establish the right partnerships.
Includes: market entry strategies, localization, partner mapping, and key account activation.

Outcome:
Organizations grow stronger, faster, and with lasting impact.

Novalen Consulting - Strengthening Strategy. Enabling Performance.

Novalen Consulting

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Novalen Consulting

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