Sigrid van Aken

CEO Novamedia/Postcode Lottery Group at Novamedia | Postcode Lottery Group

Sigrid van Aken has a diverse work experience spanning several companies and roles. Sigrid started their career in 1994 as an Account Manager at Rabobank France, where they worked until 1995. Sigrid then joined Pink Elephant as a Consultant from 1996 to 1998. Following that, they worked at KPMG as a Senior Consultant in World Class IT from 1998 to 2001.

In 2002, Sigrid joined the Dutch Charity Lotteries as an Account Manager in the Charities department and later became the Head of Charities from 2003 to 2005. Sigrid then served as the Deputy Managing Director from 2006 to 2009 and as the Managing Director of the Postcode Loterij, BankGiro Loterij, and VriendenLoterij from 2009 to 2012.

In 2013, Sigrid started working at Novamedia/Postcode Lottery Group, initially as the COO until 2020, and then as the CEO from March 2020 onwards. Concurrently, they also served as a Supervisory Board Member, chairing the Remuneration Committee and Nomination Committee at GVB from October 2013 to December 2021.

Throughout their career, Sigrid has demonstrated their commitment to social causes and bringing together business and ideals.

Sigrid van Aken obtained a Master's degree in French language and literature as well as Communication from Utrecht University, where they studied from 1989 to 1994. In 2009, they also attended IMD, although the specific degree and field of study are not mentioned.

Location

Amsterdam, Netherlands

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Novamedia | Postcode Lottery Group

Novamedia/Postcode Lottery Group is an international company with a social purpose, bringing together business and ideals. It initiates and operates charity lotteries with a mission to contribute to a better world for people and planet. Novamedia believes that the world benefits from strong social organisations. It owns, develops and invests in lottery formats, including the Postcode Lottery, with which it successfully sets up and runs charity lotteries worldwide to raise funds for charities and good causes. Postcode Lotteries have been set up in the Netherlands, Sweden, Great Britain, Germany and Norway, where players win prizes with their neighbours and good causes receive essential support. The lottery formats of Novamedia have led to a total amount over 12 billion euros being donated to thousands of charities and social initiatives worldwide up to and including 2022. Over 13 million players in these five countries raised 825 million euros for charities and good causes during 2021, which means over 2.2 million euros every day of the year. Making impact, both by the funding of smaller charities and local community initiatives and through charities and community organisations across the world. The funding philosophy ‘Playing for a better world’ encompasses the approach that multi-year unrestricted funding is key for civil society organisations to contribute to a better world for everyone. Unrestricted funding allows the beneficiaries and cultural partners of the Postcode Lottery Group to address those needs they feel are most relevant and urgent. It allows them to flexibly shift priorities when circumstances change. The Postcode Lottery Group is the world's 3rd largest private donor.


Employees

1,001-5,000

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