Novartis Venture Fund
Cristina Ciobanu currently holds the position of Global Associate Director for Customer Engagement & Activation at Novartis, where responsibilities include leading omnichannel customer engagement strategies and program ownership of mixed reality experiences. With a robust background in digital marketing and customer engagement, Cristina has previously served as Global Director at Sandoz, focusing on data strategy and digital projects, as well as holding various leadership roles at Novartis in marketing analytics and omnichannel optimization. Prior experience includes consulting for an NGO in communications strategy, leading digital marketing initiatives at Syngenta, and brand management at PlimedVG SRL. Cristina holds an MBA with a marketing focus from Esade and a BA in Business Administration from the American University in Bulgaria.
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Novartis Venture Fund
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Novartis Venture Fund's primary focus is on the development of novel therapeutics and platforms. In their investments, they look for unmet need and clinical impact, novel proprietary science, and understanding of the mechanism, management, and board experience and capital efficiency in the program.